:root {
  --soot: #0a0908;
  --pitch: #100e0b;
  --tallow: #17140f;
  --raised: #1e1a14;
  --rule: #2b251c;
  --bone: #e9e1d0;
  --paper: #d6cdb9;
  --ash: #8d8474;
  --dim: #6a6255;
  --seal: #9b1526;
  --seal-hi: #b41a2d;
  --gilt: #b08d34;
  --serif: "IM Fell English", "Hoefler Text", Georgia, serif;
  --sans: "Archivo", -apple-system, "Segoe UI", Roboto, sans-serif;
  --hatch: repeating-linear-gradient(52deg, rgba(233, 225, 208, .04) 0 1px, transparent 1px 6px);
  color-scheme: dark;
}

*, *::before, *::after { box-sizing: border-box; }

html { scroll-behavior: smooth; }
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { transition: none !important; }
}

body {
  margin: 0;
  background: var(--soot);
  color: var(--paper);
  font: 400 16px/1.6 var(--sans);
  font-synthesis-weight: none;
  -webkit-font-smoothing: antialiased;
  overflow-x: clip;
}

img { display: block; max-width: 100%; height: auto; }

h1, h2, h3 { margin: 0; color: var(--bone); font-weight: 400; text-wrap: balance; }
h2 { font: 400 clamp(30px, 3.4vw, 42px)/1.1 var(--serif); letter-spacing: .005em; }
h3 { font: 400 22px/1.2 var(--serif); }
p { margin: 0 0 1em; }
p:last-child { margin-bottom: 0; }

a {
  color: var(--bone);
  text-decoration: underline;
  text-decoration-color: var(--dim);
  text-underline-offset: 3px;
  transition: text-decoration-color .15s, color .15s, border-color .15s, background-color .15s;
}
a:hover { text-decoration-color: var(--gilt); }
:focus-visible { outline: 2px solid var(--gilt); outline-offset: 2px; border-radius: 2px; }

.skip {
  position: absolute;
  left: 12px;
  top: -60px;
  z-index: 10;
  padding: 8px 14px;
  background: var(--raised);
  border: 1px solid var(--gilt);
  border-radius: 2px;
  text-decoration: none;
}
.skip:focus { top: 12px; }

.wrap { max-width: 1180px; margin: 0 auto; padding: 0 24px; }
.narrow > * { max-width: 760px; }

/* masthead */
.mast {
  position: relative;
  z-index: 2;
  background: var(--pitch);
  border-bottom: 1px solid var(--rule);
}
.mast::after { content: ""; position: absolute; inset: 0; background: var(--hatch); pointer-events: none; }
.mast-row { display: flex; align-items: center; justify-content: space-between; gap: 24px; min-height: 72px; }
.brand { display: flex; align-items: center; gap: 12px; text-decoration: none; position: relative; z-index: 1; }
.brand img { width: 44px; height: 44px; border-radius: 2px; }
.brand-name { font: 400 28px/1 var(--serif); letter-spacing: .01em; color: var(--bone); }
.brand-name span { display: block; margin-top: 4px; font: 400 12.5px/1 var(--sans); letter-spacing: .02em; color: var(--ash); }
.mast nav { position: relative; z-index: 1; }
.mast ul { display: flex; gap: 28px; margin: 0; padding: 0; list-style: none; }
.mast nav a {
  display: block;
  padding: 6px 0;
  font: 500 14px/1 var(--sans);
  color: var(--ash);
  text-decoration: none;
  border-bottom: 2px solid transparent;
}
.mast nav a:hover { color: var(--bone); border-bottom-color: var(--gilt); }

/* hero: the engraved plate, type set in its black */
.hero {
  --h: clamp(540px, 46vw, 700px);
  position: relative;
  min-height: var(--h);
  display: flex;
  align-items: center;
  overflow: hidden;
  isolation: isolate;
}
.plate {
  position: absolute;
  top: 0;
  left: min(0px, calc(54% - var(--h) * 1.3));
  width: auto;
  max-width: none;
  height: var(--h);
  z-index: -2;
  -webkit-mask-image: linear-gradient(to bottom, #000 80%, transparent);
  mask-image: linear-gradient(to bottom, #000 80%, transparent);
}
.hero::after { content: ""; position: absolute; inset: 0; z-index: -1; background: var(--hatch); pointer-events: none; }
.hero-grid { width: 100%; display: grid; grid-template-columns: 54fr 46fr; }
.hero-copy { grid-column: 2; padding: 72px 0 80px; }
h1 { font: 400 clamp(44px, 5.2vw, 76px)/.98 var(--serif); letter-spacing: -.005em; }
h1 span { display: block; color: var(--bone); }
.subline { margin: 18px 0 22px; font: italic 400 clamp(21px, 1.9vw, 26px)/1.3 var(--serif); color: var(--gilt); }
.lede { max-width: 34em; font-size: 17px; color: var(--paper); }
.actions { display: flex; flex-wrap: wrap; gap: 12px; margin: 28px 0 0; }
.origin {
  max-width: 36em;
  margin-top: 36px;
  padding-top: 14px;
  border-top: 1px solid var(--rule);
  font-size: 13.5px;
  line-height: 1.5;
  color: var(--ash);
}

.btn {
  display: inline-block;
  padding: 11px 18px;
  font: 500 15px/1.2 var(--sans);
  color: var(--bone);
  background: var(--raised);
  border: 1px solid var(--rule);
  border-radius: 2px;
  text-decoration: none;
}
.btn:hover { border-color: var(--gilt); }
.btn.primary { background: var(--seal); border-color: var(--seal); color: #fff; }
.btn.primary:hover { background: var(--seal-hi); border-color: var(--seal-hi); }

/* sections */
.band { padding: 96px 0; border-top: 1px solid var(--rule); }
.band h2 { margin-bottom: 28px; }
.section-lede { max-width: 38em; font-size: 18px; color: var(--bone); }

.steps ol {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  margin: 12px 0 0;
  padding: 0;
  list-style: none;
  counter-reset: step;
  border-top: 1px solid var(--rule);
}
.steps li { counter-increment: step; padding: 28px 28px 0 0; }
.steps li + li { padding-left: 28px; border-left: 1px solid var(--rule); }
.steps li::before {
  content: counter(step, upper-roman);
  display: block;
  margin-bottom: 18px;
  font: 400 40px/1 var(--serif);
  color: var(--gilt);
}
.steps h3 { margin-bottom: 12px; }
.steps p { color: var(--ash); font-size: 15px; line-height: 1.6; }

.why { background: var(--pitch); position: relative; }
.why::after { content: ""; position: absolute; inset: 0; background: var(--hatch); pointer-events: none; opacity: .7; }
.why-grid { position: relative; z-index: 1; display: grid; grid-template-columns: 1fr 1.6fr; gap: 64px; }
.why h2 { font-size: clamp(34px, 4vw, 52px); line-height: 1.02; }
.why-copy { max-width: 38em; font-size: 17px; }
.why blockquote {
  margin: 36px 0;
  padding: 26px 0;
  border-top: 1px solid var(--seal);
  border-bottom: 1px solid var(--rule);
}
.why blockquote p { font: 400 clamp(26px, 2.6vw, 34px)/1.2 var(--serif); color: var(--bone); }

.kinds { display: grid; grid-template-columns: repeat(3, 1fr); gap: 0 40px; margin: 28px 0 24px; }
.kinds div { padding: 18px 0; border-top: 1px solid var(--rule); }
.kinds dt { font: 400 22px/1.2 var(--serif); color: var(--bone); margin-bottom: 6px; }
.kinds dd { margin: 0; color: var(--ash); }

.faq .qa { max-width: 52em; }
.qa h3 { padding-top: 22px; margin-bottom: 8px; border-top: 1px solid var(--rule); }
.qa p { margin-bottom: 22px; color: var(--ash); }
.qa p a, .note a { color: var(--bone); }
.note { color: var(--ash); }

.human-grid { display: grid; grid-template-columns: 1.1fr 1fr; gap: 64px; align-items: start; }
.human p { max-width: 34em; }
.also { padding: 26px 28px; background: var(--tallow); border: 1px solid var(--rule); border-radius: 2px; }
.also h3 { margin-bottom: 8px; }
.also dl { margin: 0; }
.also div { padding: 16px 0; border-top: 1px solid var(--rule); }
.also div:last-child { padding-bottom: 0; }
.also dt { font: 600 16px/1.3 var(--sans); margin-bottom: 6px; }
.also dd { margin: 0; font-size: 15px; color: var(--ash); }
.also dd a { color: var(--bone); }

.who img { border-radius: 2px; margin-bottom: 24px; }
.who p { font-size: 17px; }
.mailline { margin-top: 20px; font: 400 32px/1.2 var(--serif); }
.mailline a { color: var(--bone); }

.foot { border-top: 1px solid var(--rule); background: var(--pitch); }
.foot-row { display: flex; flex-wrap: wrap; gap: 8px 32px; padding-top: 28px; padding-bottom: 28px; font-size: 14px; color: var(--ash); }
.foot-row p { margin: 0; }
.foot-row p:first-child { margin-right: auto; }
.foot a { color: var(--ash); }
.foot a:hover { color: var(--bone); }

@media (max-width: 860px) {
  .mast li:not(:last-child) { display: none; }
  .hero { display: block; min-height: 0; }
  .plate {
    position: relative;
    left: 0;
    width: 100%;
    height: 300px;
    object-fit: cover;
    object-position: 14% 20%;
    -webkit-mask-image: linear-gradient(to bottom, #000 72%, transparent);
    mask-image: linear-gradient(to bottom, #000 72%, transparent);
  }
  .hero-grid { display: block; }
  .hero-copy { padding: 8px 0 56px; }
  .band { padding: 64px 0; }
  .why-grid, .human-grid, .kinds { grid-template-columns: 1fr; gap: 32px; }
  .kinds { gap: 0; }
}

@media (max-width: 560px) {
  .wrap { padding: 0 16px; }
  .plate { height: 240px; }
  .steps ol { grid-template-columns: 1fr; }
  .steps li, .steps li + li { padding: 24px 0 0; border-left: 0; }
  .steps li + li { margin-top: 24px; border-top: 1px solid var(--rule); }
  .steps li::before { font-size: 32px; margin-bottom: 12px; }
  .also { padding: 22px 18px; }
  .mailline { font-size: 26px; }
  .foot-row p:first-child { flex-basis: 100%; }
}